On October 1, 2026, OpenAI added a "Try on" button to ChatGPT's shopping results. You upload a selfie or a full-body photo, and ChatGPT creates a picture of how a piece of clothing or an accessory might look on you. It also added "Favorites", a place to save products you like.
How it works. When ChatGPT shows you clothes in its shopping results, a Try on button appears next to them. You can also upload a screenshot of an item from an online shop and ask ChatGPT to put it on you. Saved products go into the Library in the app, next to your try-on pictures. The pictures come from OpenAI's newer image model, ChatGPT Images 2.5. Reports say it works on the web and on phones, and OpenAI calls the launch global. We couldn't find which plans include it or whether every country gets it yet, so if you don't see the button, that's likely why.
What changes for you. You can get a rough idea of colour and style before buying. That's all. The picture is generated, so it may not show the item or you accurately, and it can't tell you whether the size fits. Before you buy, check the seller, the size chart and the return policy.
Your photos. ChatGPT keeps your reference photo so you don't have to upload it every time. To remove it, open Settings, then Personalization, then Reference photos. Please don't upload photos of other people, such as children or grandchildren, without their say-so. See what not to tell an AI chatbot and viral AI photo trends for more on photo privacy.
A sensible caution. ChatGPT's shopping suggestions have sometimes pointed to fake web shops, so look at the seller before you pay. And only upload your photo inside the official ChatGPT app or website, never to an unknown "try-on" site or app. Our guides on shopping with AI safely and how to spot a scam AI app explain what to look for.
Sources
- ChatGPT can now virtually try on clothes for you — TechCrunch
- ChatGPT adds virtual try-ons for clothes and accessories — Android Authority
- OpenAI's ChatGPT Adds Virtually Try On Clothing & Accessories — Search Engine Roundtable